Page 92 - EuroVision – Museums Exhibiting Europe (EMEE). The E-book
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kind of ‘social resonance chamber’ in our multicultural European society by making the visitors’ perspectives visible in the museum itself.
The Change of Perspective between museum experts and the audience may come about in various areas. It might start with museum experts approach- ing representatives of different social groups that are currently underrepresented in a museum’s audi- ence to work together and learn about their ideas and views on the objects. A step of similar importance is to fully employ the range of interactive visitor involve- ment with the objects and staging (e.g. hands-on or minds-on elements) and to provide the narrative con- textualisation, as well as the ‘synaesthetic translation’ of selected suitable objects.
This implies ‘translating’ the multi-layered meanings of an object into the ‘languages’ of nar- ration, scenography, music, dance and other emo- tional and aesthetic forms of expression to match changed viewing habits of our multimedia society and to attract so-called ‘non-visitors’ like young visi- tors with a multicultural background or lower levels of education.
Moreover, the accompanying programs are a very important tool when it comes to changing the differing perspectives of museums experts and visi- tors. To give an example, inviting certain visitor groups to become involved in designing accompanying pro- grams with considerable societal and present-day relevance enables them to incorporate their expecta- tions, identities, and also their abilities into the work of the museum, and thus enables them to relate to the museum through their own experience. This, es- sentially, points to the concept of the museum as a Social Arena, that asks museums to take on a new role as agents of social inclusion and develop new strategies to become a place of intercultural dialogue with close links to the multicultural dimensions of the local cultural heritage’.2 Finally, employing social me- dia and thus up-to-date communication channels (like Twitter, Facebook, Vimeo, YouTube, Wiki, Flickr etc.) is an essential tool to improve participation and inte- gration of visitors.3 These tools are extremely useful for visitors since it allows them to communicate their sociocultural background and different views on the local cultural heritage.

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